What it is: An innovative formula that transforms in your hands from a powder to a light, absorbent lotion than makes magic in your hair. What it does: It increases hair's diameter, creating an abundance of texture and volume. It instantly thickens hair by 17% while relying on natural bulking agents such as acacia gum and kaolin clay. It creates a matte texture and is great for creating a gritty, second-day hair look. How to use: Liquefy a small amount in your hands and scrunch into damp or dry hair. For a more concentrated effect, sprinkle the powder directly onto your hair and work through with your hands until fully dissolved. To set the look, finish with hair spray. Product that has liquefied will not affect performance. Do not allow the product to freeze. 0.7 oz. Cruelty-free